We Are Not Just Developers. We Are Practitioners Who Understand HR.

Haer was born from firsthand experience in building HR systems across various companies. We are a team on a mission to deliver solutions that are more humane, adaptive, and relevant—starting from genuine field needs.

Discover more about us and get to know us better. With your trust, we will continue to grow.

Who Are We?

Who Are We?

We are a digital product development company focused on human resource management (HR) systems. We believe that technology is not just about speed, but about how it helps people grow.

We are a digital product development company focused on human resource management (HR) systems. We believe that technology is not just about speed, but about how it helps people grow.

What Sets Us Apart:

What Sets Us Apart:

Not a Newcomer

We are not newcomers — we have been part of numerous HR system implementation projects for over 10 years.

Partner With Expert HR

We collaborate with HR experts with over 20 years of experience, supporting companies at both national and regional levels.

Developing Haer from Scratch

We developed Haer from scratch with a passion for delivering a ready-to-use HR platform that is easy to adopt and grows alongside businesses.

Meet the Team

Born from a combination of experience in the HR world and technology, Haer is built to address real workplace challenges. It’s not just a tool, but a growth partner for today’s businesses.

Starting from experience, growing through trust, and driven by a single spirit: making a positive impact on

Annaz Bagas Rivaldi

Annaz Bagas Rivaldi

Chief Executive Officer

Chief Executive Officer

Successfully developed an end-to-end human capital system and talent management system at KAI, HK, Pupuk, and Pertamina. Experience in develop system from scratch for over 7 years+

Successfully developed an end-to-end human capital system and talent management system at KAI, HK, Pupuk, and Pertamina. Experience in develop system from scratch for over 7 years+

Derly Shayyiban Naafian

Derly Shayyiban Naafian

Chief Product & Marketing Officer

Chief Product & Marketing Officer

Human Capital Digital Transformation in Talent Management system area for PT Pertamina (Persero) and implement to over 48k active user

Human Capital Digital Transformation in Talent Management system area for PT Pertamina (Persero) and implement to over 48k active user

Adhi Indriawan Tanjung

Adhi Indriawan Tanjung

Chief Technology Officer

Chief Technology Officer

Successfully built a robust technology environment for the HC system at Pupuk and Pertamina within three months.

Successfully built a robust technology environment for the HC system at Pupuk and Pertamina within three months.

Arief Setiawan

Arief Setiawan

Chief Operation Officer

Chief Operation Officer

Successfully delivered the HC system with appropriate and precise change management while effectively and efficiently managing the budget.

Successfully delivered the HC system with appropriate and precise change management while effectively and efficiently managing the budget.

Raditra Ksatriapraja

Raditra Ksatriapraja

Chief Human Resource Officer

Chief Human Resource Officer

Effectively managed resources and allocated them efficiently for each HC project that has been developed and is currently in progress.

Effectively managed resources and allocated them efficiently for each HC project that has been developed and is currently in progress.

Our Current Expert Collaborator

With seasoned experts, we built Haer on a foundation of real-world experience and a future vision of HR.

We collaborate with professionals who have implemented HR systems in various national and regional companies for over 20 years. Their expertise is a strong foundation for the development of relevant, practical, and impactful Haer features.

Our Expert.

Maulana Syamsurizky

Maulana has more than 29 years of HR business process development and with 20 years experience in SAP HR configuration and 9 years in SAP SuccessFactors (Sf) for industry of Banking/Finance, Oil and Gas, Airlines, Railway, Fertilizer, Maintenance Repair Overhaul (MRO) and Telecommunications. He progressed from HR Key User role to an SAP HR Internal consultant role and then become a freelance consultant. He has been in charge of implementing and maintaining SAP HR system & SAP SuccessFactors (Sf)

Experience: • HR System Solution Architect , Indosat Ooredoo Hutchison (IOH) Jakarta ⁠• Sr. Advisor HC Platform, PT Pertamina (Persero) • ⁠Senior Consultant, Price Waterhouse Coopers Consulting(“PwC”) Indonesia & Malaysia ⁠• Managing Consultant, iByte Solution Consulting, Malaysia ⁠• Head Of HC Digitalization, PT Citilink Indonesia Airlines. • ⁠SAP & Sf Senior Project Manager, PT GMF Aero Asia, tbk • Project Management Office Lead, PT Pupuk Indonesia (Persero) ⁠• SAP HR Senior Consultant, HCL AXON Montreal CANADA ⁠• SAP HR Senior Consultant, HCL AXON Malaysia • ⁠Project Manager HC System, PT Garuda Indonesia (Persero) ⁠• Senior Manager HC, PT Bank Mandiri (Persero) ⁠HRIS Expert, PT Bank Dagang Negara (Persero)

Highlight ⭐️:

HCM Strategic

SAP HC Consultan

VP HC Citilink

Our Expert.

Maulana Syamsurizky

Maulana has more than 29 years of HR business process development and with 20 years experience in SAP HR configuration and 9 years in SAP SuccessFactors (Sf) for industry of Banking/Finance, Oil and Gas, Airlines, Railway, Fertilizer, Maintenance Repair Overhaul (MRO) and Telecommunications. He progressed from HR Key User role to an SAP HR Internal consultant role and then become a freelance consultant. He has been in charge of implementing and maintaining SAP HR system & SAP SuccessFactors (Sf)

Experience: • HR System Solution Architect , Indosat Ooredoo Hutchison (IOH) Jakarta ⁠• Sr. Advisor HC Platform, PT Pertamina (Persero) • ⁠Senior Consultant, Price Waterhouse Coopers Consulting(“PwC”) Indonesia & Malaysia ⁠• Managing Consultant, iByte Solution Consulting, Malaysia ⁠• Head Of HC Digitalization, PT Citilink Indonesia Airlines. • ⁠SAP & Sf Senior Project Manager, PT GMF Aero Asia, tbk • Project Management Office Lead, PT Pupuk Indonesia (Persero) ⁠• SAP HR Senior Consultant, HCL AXON Montreal CANADA ⁠• SAP HR Senior Consultant, HCL AXON Malaysia • ⁠Project Manager HC System, PT Garuda Indonesia (Persero) ⁠• Senior Manager HC, PT Bank Mandiri (Persero) ⁠HRIS Expert, PT Bank Dagang Negara (Persero)

Highlight ⭐️:

HCM Strategic

SAP HC Consultan

VP HC Citilink

Our Expert.

Maulana Syamsurizky

Maulana has more than 29 years of HR business process development and with 20 years experience in SAP HR configuration and 9 years in SAP SuccessFactors (Sf) for industry of Banking/Finance, Oil and Gas, Airlines, Railway, Fertilizer, Maintenance Repair Overhaul (MRO) and Telecommunications. He progressed from HR Key User role to an SAP HR Internal consultant role and then become a freelance consultant. He has been in charge of implementing and maintaining SAP HR system & SAP SuccessFactors (Sf)

Experience: • HR System Solution Architect , Indosat Ooredoo Hutchison (IOH) Jakarta ⁠• Sr. Advisor HC Platform, PT Pertamina (Persero) • ⁠Senior Consultant, Price Waterhouse Coopers Consulting(“PwC”) Indonesia & Malaysia ⁠• Managing Consultant, iByte Solution Consulting, Malaysia ⁠• Head Of HC Digitalization, PT Citilink Indonesia Airlines. • ⁠SAP & Sf Senior Project Manager, PT GMF Aero Asia, tbk • Project Management Office Lead, PT Pupuk Indonesia (Persero) ⁠• SAP HR Senior Consultant, HCL AXON Montreal CANADA ⁠• SAP HR Senior Consultant, HCL AXON Malaysia • ⁠Project Manager HC System, PT Garuda Indonesia (Persero) ⁠• Senior Manager HC, PT Bank Mandiri (Persero) ⁠HRIS Expert, PT Bank Dagang Negara (Persero)

Highlight ⭐️:

HCM Strategic

SAP HC Consultan

VP HC Citilink

Our Expert.

Abdul Hadi Syahab

He has experienced more than 10 years in HR Management, with focus in HR Services, HR Development & Corporate Culture Management in MROIndustry

Experience: • He also has experience as a core team member in implementation of SAP HCM Project. • He has been in charge of Leading Change Management ofSAP SuccessFactor (SF), enthusiasm in business, and social entrepreneurship

Highlight ⭐️:

HCM Expert

SAP HC Consultan

Culture Management

Our Expert.

Abdul Hadi Syahab

He has experienced more than 10 years in HR Management, with focus in HR Services, HR Development & Corporate Culture Management in MROIndustry

Experience: • He also has experience as a core team member in implementation of SAP HCM Project. • He has been in charge of Leading Change Management ofSAP SuccessFactor (SF), enthusiasm in business, and social entrepreneurship

Highlight ⭐️:

HCM Expert

SAP HC Consultan

Culture Management

Our Expert.

Abdul Hadi Syahab

He has experienced more than 10 years in HR Management, with focus in HR Services, HR Development & Corporate Culture Management in MROIndustry

Experience: • He also has experience as a core team member in implementation of SAP HCM Project. • He has been in charge of Leading Change Management ofSAP SuccessFactor (SF), enthusiasm in business, and social entrepreneurship

Highlight ⭐️:

HCM Expert

SAP HC Consultan

Culture Management

Our Expert.

Percy Carbella

a senior Project Manager for SAP HCM team with more than 26 years experience in the full cycle implementation of the following modules: Personnel Administration, Organization Management, Time Management, Payroll, Benefit Administration, Training & Events, Employee Self Service, as well as conversion and interfaces with legacy systems. Closely works with the management for client design for a better implementation approach.

Responsible for Prototyping, Project Team Training, and System Configuration for all HCM Modules mentioned above, Testing and Conversion activities related to HCM. He’s also a solution architect at PwC Consulting.

Highlight ⭐️:

HCM Expert

HC Solution Architect

Multinational Company Experience

Our Expert.

Percy Carbella

a senior Project Manager for SAP HCM team with more than 26 years experience in the full cycle implementation of the following modules: Personnel Administration, Organization Management, Time Management, Payroll, Benefit Administration, Training & Events, Employee Self Service, as well as conversion and interfaces with legacy systems. Closely works with the management for client design for a better implementation approach.

Responsible for Prototyping, Project Team Training, and System Configuration for all HCM Modules mentioned above, Testing and Conversion activities related to HCM. He’s also a solution architect at PwC Consulting.

Highlight ⭐️:

HCM Expert

HC Solution Architect

Multinational Company Experience

Our Expert.

Percy Carbella

a senior Project Manager for SAP HCM team with more than 26 years experience in the full cycle implementation of the following modules: Personnel Administration, Organization Management, Time Management, Payroll, Benefit Administration, Training & Events, Employee Self Service, as well as conversion and interfaces with legacy systems. Closely works with the management for client design for a better implementation approach.

Responsible for Prototyping, Project Team Training, and System Configuration for all HCM Modules mentioned above, Testing and Conversion activities related to HCM. He’s also a solution architect at PwC Consulting.

Highlight ⭐️:

HCM Expert

HC Solution Architect

Multinational Company Experience

Our Expert.

Andi Sulistianto

Andi Sulistianto is an SAP HCM Senior consultant having more than over 10 +years of it is in the SAP implementation projects.

Experience: • Senior SAP HCM Consultant [Integration to SAP ERP HCM On Premise for IOH Indonesia under IBM Indonesia ] • Responsible as consultant and advisor for various projects SAP HCM and SAP Successfactors as well. • Senior SAP HCM Consultant [SAP Successfactors Employee Central Timesheet and EC Core Enhancement for Sarawak Energy Malaysia ] • Responsible as consultant and advisor for various projects SAP HCM and SAP Successfactors as well. • Senior SAP HCM Consultant[Company [SAP Successfactors Employee Central Enhancement for POS Malaysia]

Highlight ⭐️:

HCM Consultant

IT HC Expert Implementor

Owned 11 HC & SAP Certification

Our Expert.

Andi Sulistianto

Andi Sulistianto is an SAP HCM Senior consultant having more than over 10 +years of it is in the SAP implementation projects.

Experience: • Senior SAP HCM Consultant [Integration to SAP ERP HCM On Premise for IOH Indonesia under IBM Indonesia ] • Responsible as consultant and advisor for various projects SAP HCM and SAP Successfactors as well. • Senior SAP HCM Consultant [SAP Successfactors Employee Central Timesheet and EC Core Enhancement for Sarawak Energy Malaysia ] • Responsible as consultant and advisor for various projects SAP HCM and SAP Successfactors as well. • Senior SAP HCM Consultant[Company [SAP Successfactors Employee Central Enhancement for POS Malaysia]

Highlight ⭐️:

HCM Consultant

IT HC Expert Implementor

Owned 11 HC & SAP Certification

Our Expert.

Andi Sulistianto

Andi Sulistianto is an SAP HCM Senior consultant having more than over 10 +years of it is in the SAP implementation projects.

Experience: • Senior SAP HCM Consultant [Integration to SAP ERP HCM On Premise for IOH Indonesia under IBM Indonesia ] • Responsible as consultant and advisor for various projects SAP HCM and SAP Successfactors as well. • Senior SAP HCM Consultant [SAP Successfactors Employee Central Timesheet and EC Core Enhancement for Sarawak Energy Malaysia ] • Responsible as consultant and advisor for various projects SAP HCM and SAP Successfactors as well. • Senior SAP HCM Consultant[Company [SAP Successfactors Employee Central Enhancement for POS Malaysia]

Highlight ⭐️:

HCM Consultant

IT HC Expert Implementor

Owned 11 HC & SAP Certification

Our Expert.

Imam Prakoso

Imam Prakoso is an SAP HCM Senior consultant having more than 12 years of IT background with over 10 years of it is in the SAP implementation projects.

Experience • SAP SF Consultant [XL Axiata, Indonesia SAP SuccesFactors (Sf) Employee Central Payroll Indonesia Implementation Project] • SAP HCM Senior Consultant – Support Existing SAP HCM System – PT Krakatau Information Technology (Contractor) • SAP Certified Application Associate - SAP SuccessFactors for Employee Central Payroll 2022

Highlight ⭐️:

HCM Consultant

SAP SF Consultant

IT HC Expert

Our Expert.

Imam Prakoso

Imam Prakoso is an SAP HCM Senior consultant having more than 12 years of IT background with over 10 years of it is in the SAP implementation projects.

Experience • SAP SF Consultant [XL Axiata, Indonesia SAP SuccesFactors (Sf) Employee Central Payroll Indonesia Implementation Project] • SAP HCM Senior Consultant – Support Existing SAP HCM System – PT Krakatau Information Technology (Contractor) • SAP Certified Application Associate - SAP SuccessFactors for Employee Central Payroll 2022

Highlight ⭐️:

HCM Consultant

SAP SF Consultant

IT HC Expert

Our Expert.

Imam Prakoso

Imam Prakoso is an SAP HCM Senior consultant having more than 12 years of IT background with over 10 years of it is in the SAP implementation projects.

Experience • SAP SF Consultant [XL Axiata, Indonesia SAP SuccesFactors (Sf) Employee Central Payroll Indonesia Implementation Project] • SAP HCM Senior Consultant – Support Existing SAP HCM System – PT Krakatau Information Technology (Contractor) • SAP Certified Application Associate - SAP SuccessFactors for Employee Central Payroll 2022

Highlight ⭐️:

HCM Consultant

SAP SF Consultant

IT HC Expert

Join Now,

and Be One of the First with Haer.

Join us today and be a part of Haer! We are committed to building the ultimate solutions in HR management.

Join Now,

and Be One of the First with Haer.

Join us today and be a part of Haer! We are committed to building the ultimate solutions in HR management.

Join Now,

and Be One of the First with Haer.

Join us today and be a part of Haer! We are committed to building the ultimate solutions in HR management.

Are you a business owner, HR professional, or tech enthusiast?

We need your insights to help shape Haer into the best solution. Help us make Haer a product that truly matters.

Share your ideas and insights, or become our partner in building this ecosystem.

Are you a business owner, HR professional, or tech enthusiast?

Kami butuh insight kamu untuk bantu bentuk Haer jadi solusi terbaik. Bantu kami bentuk Haer jadi produk yang relevan. Beri ide, insight, atau jadilah partner kami membangun ekosistem ini.

Kamu pemilik usaha, HR, atau

tech enthusiast?

Kami butuh insight kamu untuk bantu bentuk Haer jadi solusi terbaik.

Bantu kami bentuk Haer jadi produk yang relevan. Beri ide, insight, atau jadilah partner kami membangun ekosistem ini.

an End-to-End HR Solutions

Office 8, level 18-A Jl. Jend Sudirman Kav. 52-53 Sudirman Central Business District (SCBD) South Jakarta 12190

www.msa-consulting.co.id

www.haer.co.id

an End-to-End HR Solutions

Office 8, level 18-A Jl. Jend Sudirman Kav. 52-53 Sudirman Central Business District (SCBD) South Jakarta 12190

www.msa-consulting.co.id

www.haer.co.id

an End-to-End HR Solutions

Office 8, level 18-A Jl. Jend Sudirman Kav. 52-53 Sudirman Central Business District (SCBD) South Jakarta 12190

www.msa-consulting.co.id

www.haer.co.id

© 2025 Haer. Powered by AITech.

© 2025 Haer. Powered by AITech.

© 2025 Haer. Powered by AITech.