We Are Not Just Developers. We Are Practitioners Who Understand HR.
Haer was born from firsthand experience in building HR systems across various companies. We are a team on a mission to deliver solutions that are more humane, adaptive, and relevant—starting from genuine field needs.
Discover more about us and get to know us better. With your trust, we will continue to grow.
Who Are We?
Who Are We?
We are a digital product development company focused on human resource management (HR) systems. We believe that technology is not just about speed, but about how it helps people grow.
We are a digital product development company focused on human resource management (HR) systems. We believe that technology is not just about speed, but about how it helps people grow.
What Sets Us Apart:
What Sets Us Apart:
Not a Newcomer
We are not newcomers — we have been part of numerous HR system implementation projects for over 10 years.
Partner With Expert HR
We collaborate with HR experts with over 20 years of experience, supporting companies at both national and regional levels.
Developing Haer from Scratch
We developed Haer from scratch with a passion for delivering a ready-to-use HR platform that is easy to adopt and grows alongside businesses.
Meet the Team
Born from a combination of experience in the HR world and technology, Haer is built to address real workplace challenges. It's not just a tool, but a growth partner for today's businesses.

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Starting from experience, growing through trust, and driven by a single spirit: making a positive impact on every workplace in Indonesia.

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Starting from experience, growing through trust, and driven by a single spirit: making a positive impact on every workplace in Indonesia.

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Starting from experience, growing through trust, and driven by a single spirit: making a positive impact on every workplace in Indonesia.

Annaz Bagas Rivaldi
Annaz Bagas Rivaldi
Chief Executive Officer
Chief Executive Officer
Successfully developed end-to-end human capital and talent management systems for KAI, HK, Pupuk, and Pertamina. Over 7 years of experience in building systems from the ground up.
Successfully developed end-to-end human capital and talent management systems for KAI, HK, Pupuk, and Pertamina. Over 7 years of experience in building systems from the ground up.

Derly Shayyiban Naafian
Derly Shayyiban Naafian
Chief Product & Marketing Officer
Chief Product & Marketing Officer
Human Capital Digital Transformation in the Talent Management system area for PT Pertamina (Persero) and implementation for over 48,000 active users
Human Capital Digital Transformation in the Talent Management system area for PT Pertamina (Persero) and implementation for over 48,000 active users

Adhi Indriawan Tanjung
Adhi Indriawan Tanjung
Chief Technology Officer
Chief Technology Officer
Successfully developed a robust technology environment for the HC system at Pupuk and Pertamina within three months.
Successfully developed a robust technology environment for the HC system at Pupuk and Pertamina within three months.

Arief Setiawan
Arief Setiawan
Chief Operating Officer
Chief Operating Officer
Successfully implemented the HC system with precise change management and efficient budget management.
Successfully implemented the HC system with precise change management and efficient budget management.

Raditra Ksatriapraja
Raditra Ksatriapraja
Chief Human Resource Officer
Chief Human Resource Officer
Efficiently managed resources and allocated them effectively for each HC project that has been developed and is currently underway.
Efficiently managed resources and allocated them effectively for each HC project that has been developed and is currently underway.
Our Current Expert Partner
With seasoned experts, we built Haer on a foundation of real-world experience and a future vision of HR.
We collaborate with professionals who have implemented HR systems in various national and regional companies for over 20 years. Their expertise is a strong foundation for the development of relevant, practical, and impactful Haer features.

Our Expertise.
Maulana Syamsurizky
Maulana has over 29 years of experience in HR business process development and 20 years in SAP HR configuration, along with 9 years in SAP SuccessFactors (Sf) within industries such as Banking/Finance, Oil and Gas, Airlines, Railways, Fertilizer, Maintenance Repair Overhaul (MRO), and Telecommunications. He has advanced from the role of HR Key User to an SAP HR Internal Consultant, eventually becoming a freelance consultant. He is responsible for implementing and maintaining the SAP HR system and SAP SuccessFactors (Sf).
Experience: • HR System Solution Architect, Indosat Ooredoo Hutchison (IOH) Jakarta • Senior Advisor HC Platform, PT Pertamina (Persero) • Senior Consultant, Price Waterhouse Coopers Consulting (“PwC”) Indonesia & Malaysia • Managing Consultant, iByte Solution Consulting, Malaysia • Head of HC Digitalization, PT Citilink Indonesia Airlines • SAP & Sf Senior Project Manager, PT GMF Aero Asia, tbk • Project Management Office Lead, PT Pupuk Indonesia (Persero) • SAP HR Senior Consultant, HCL AXON Montreal CANADA • SAP HR Senior Consultant, HCL AXON Malaysia • Project Manager HC System, PT Garuda Indonesia (Persero) • Senior Manager HC, PT Bank Mandiri (Persero) • HRIS Expert, PT Bank Dagang Negara (Persero)
Highlight ⭐️:
HCM Strategic
SAP HC Consultant
VP HR Citilink

Our Expertise.
Maulana Syamsurizky
Maulana has over 29 years of experience in HR business process development and 20 years in SAP HR configuration, along with 9 years in SAP SuccessFactors (Sf) within industries such as Banking/Finance, Oil and Gas, Airlines, Railways, Fertilizer, Maintenance Repair Overhaul (MRO), and Telecommunications. He has advanced from the role of HR Key User to an SAP HR Internal Consultant, eventually becoming a freelance consultant. He is responsible for implementing and maintaining the SAP HR system and SAP SuccessFactors (Sf).
Experience: • HR System Solution Architect, Indosat Ooredoo Hutchison (IOH) Jakarta • Senior Advisor HC Platform, PT Pertamina (Persero) • Senior Consultant, Price Waterhouse Coopers Consulting (“PwC”) Indonesia & Malaysia • Managing Consultant, iByte Solution Consulting, Malaysia • Head of HC Digitalization, PT Citilink Indonesia Airlines • SAP & Sf Senior Project Manager, PT GMF Aero Asia, tbk • Project Management Office Lead, PT Pupuk Indonesia (Persero) • SAP HR Senior Consultant, HCL AXON Montreal CANADA • SAP HR Senior Consultant, HCL AXON Malaysia • Project Manager HC System, PT Garuda Indonesia (Persero) • Senior Manager HC, PT Bank Mandiri (Persero) • HRIS Expert, PT Bank Dagang Negara (Persero)
Highlight ⭐️:
HCM Strategic
SAP HC Consultant
VP HR Citilink

Our Expertise.
Maulana Syamsurizky
Maulana has over 29 years of experience in HR business process development and 20 years in SAP HR configuration, along with 9 years in SAP SuccessFactors (Sf) within industries such as Banking/Finance, Oil and Gas, Airlines, Railways, Fertilizer, Maintenance Repair Overhaul (MRO), and Telecommunications. He has advanced from the role of HR Key User to an SAP HR Internal Consultant, eventually becoming a freelance consultant. He is responsible for implementing and maintaining the SAP HR system and SAP SuccessFactors (Sf).
Experience: • HR System Solution Architect, Indosat Ooredoo Hutchison (IOH) Jakarta • Senior Advisor HC Platform, PT Pertamina (Persero) • Senior Consultant, Price Waterhouse Coopers Consulting (“PwC”) Indonesia & Malaysia • Managing Consultant, iByte Solution Consulting, Malaysia • Head of HC Digitalization, PT Citilink Indonesia Airlines • SAP & Sf Senior Project Manager, PT GMF Aero Asia, tbk • Project Management Office Lead, PT Pupuk Indonesia (Persero) • SAP HR Senior Consultant, HCL AXON Montreal CANADA • SAP HR Senior Consultant, HCL AXON Malaysia • Project Manager HC System, PT Garuda Indonesia (Persero) • Senior Manager HC, PT Bank Mandiri (Persero) • HRIS Expert, PT Bank Dagang Negara (Persero)
Highlight ⭐️:
HCM Strategic
SAP HC Consultant
VP HR Citilink

Our Expertise.
Abdul Hadi Syahab
He has over 10 years of experience in HR Management, with a focus on HR Services, HR Development, and Corporate Culture Management in the MRO Industry.
Experience: • He also has experience as a core team member in the implementation of an SAP HCM Project. • He has led Change Management for SAP SuccessFactors (SF), and displays enthusiasm in business and social entrepreneurship.
Highlight ⭐️:
Human Capital Management Expert
SAP HC Consultant
Culture Management

Our Expertise.
Abdul Hadi Syahab
He has over 10 years of experience in HR Management, with a focus on HR Services, HR Development, and Corporate Culture Management in the MRO Industry.
Experience: • He also has experience as a core team member in the implementation of an SAP HCM Project. • He has led Change Management for SAP SuccessFactors (SF), and displays enthusiasm in business and social entrepreneurship.
Highlight ⭐️:
Human Capital Management Expert
SAP HC Consultant
Culture Management

Our Expertise.
Abdul Hadi Syahab
He has over 10 years of experience in HR Management, with a focus on HR Services, HR Development, and Corporate Culture Management in the MRO Industry.
Experience: • He also has experience as a core team member in the implementation of an SAP HCM Project. • He has led Change Management for SAP SuccessFactors (SF), and displays enthusiasm in business and social entrepreneurship.
Highlight ⭐️:
Human Capital Management Expert
SAP HC Consultant
Culture Management

Our Expertise.
Percy Carbella
A senior Project Manager for the SAP HCM team with over 26 years of experience in the full cycle implementation of the following modules: Personnel Administration, Organization Management, Time Management, Payroll, Benefit Administration, Training & Events, Employee Self Service, as well as conversion and interfaces with legacy systems. Collaborates closely with management for client design to ensure a superior implementation approach.
Bertanggung jawab untuk Prototyping, Pelatihan Tim Proyek, dan Konfigurasi Sistem untuk semua Modul HCM yang disebutkan di atas, serta kegiatan Pengujian dan Konversi terkait HCM. Dia juga merupakan arsitek solusi di PwC Consulting.
Highlight ⭐️:
Human Capital Management Expert
HC Solution Architect
Experience with Multinational Companies

Our Expertise.
Percy Carbella
A senior Project Manager for the SAP HCM team with over 26 years of experience in the full cycle implementation of the following modules: Personnel Administration, Organization Management, Time Management, Payroll, Benefit Administration, Training & Events, Employee Self Service, as well as conversion and interfaces with legacy systems. Collaborates closely with management for client design to ensure a superior implementation approach.
Bertanggung jawab untuk Prototyping, Pelatihan Tim Proyek, dan Konfigurasi Sistem untuk semua Modul HCM yang disebutkan di atas, serta kegiatan Pengujian dan Konversi terkait HCM. Dia juga merupakan arsitek solusi di PwC Consulting.
Highlight ⭐️:
Human Capital Management Expert
HC Solution Architect
Experience with Multinational Companies

Our Expertise.
Percy Carbella
A senior Project Manager for the SAP HCM team with over 26 years of experience in the full cycle implementation of the following modules: Personnel Administration, Organization Management, Time Management, Payroll, Benefit Administration, Training & Events, Employee Self Service, as well as conversion and interfaces with legacy systems. Collaborates closely with management for client design to ensure a superior implementation approach.
Bertanggung jawab untuk Prototyping, Pelatihan Tim Proyek, dan Konfigurasi Sistem untuk semua Modul HCM yang disebutkan di atas, serta kegiatan Pengujian dan Konversi terkait HCM. Dia juga merupakan arsitek solusi di PwC Consulting.
Highlight ⭐️:
Human Capital Management Expert
HC Solution Architect
Experience with Multinational Companies

Our Expertise.
Andi Sulistianto
Andi Sulistianto is a Senior SAP HCM consultant with over 10 years of experience in SAP implementation projects.
Experience: • Senior SAP HCM Consultant [Integration with SAP ERP HCM On-Premise for IOH Indonesia under IBM Indonesia] • Acted as consultant and advisor for multiple SAP HCM and SAP SuccessFactors projects. • Senior SAP HCM Consultant [SAP SuccessFactors Employee Central Timesheet and EC Core Enhancement for Sarawak Energy Malaysia] • Acted as consultant and advisor for multiple SAP HCM and SAP SuccessFactors projects. • Senior SAP HCM Consultant [SAP SuccessFactors Employee Central Enhancement for POS Malaysia]
Highlight ⭐️:
HCM Consultant
IT Human Capital Expert Implementer
Holds 11 HC & SAP Certifications

Our Expertise.
Andi Sulistianto
Andi Sulistianto is a Senior SAP HCM consultant with over 10 years of experience in SAP implementation projects.
Experience: • Senior SAP HCM Consultant [Integration with SAP ERP HCM On-Premise for IOH Indonesia under IBM Indonesia] • Acted as consultant and advisor for multiple SAP HCM and SAP SuccessFactors projects. • Senior SAP HCM Consultant [SAP SuccessFactors Employee Central Timesheet and EC Core Enhancement for Sarawak Energy Malaysia] • Acted as consultant and advisor for multiple SAP HCM and SAP SuccessFactors projects. • Senior SAP HCM Consultant [SAP SuccessFactors Employee Central Enhancement for POS Malaysia]
Highlight ⭐️:
HCM Consultant
IT Human Capital Expert Implementer
Holds 11 HC & SAP Certifications

Our Expertise.
Andi Sulistianto
Andi Sulistianto is a Senior SAP HCM consultant with over 10 years of experience in SAP implementation projects.
Experience: • Senior SAP HCM Consultant [Integration with SAP ERP HCM On-Premise for IOH Indonesia under IBM Indonesia] • Acted as consultant and advisor for multiple SAP HCM and SAP SuccessFactors projects. • Senior SAP HCM Consultant [SAP SuccessFactors Employee Central Timesheet and EC Core Enhancement for Sarawak Energy Malaysia] • Acted as consultant and advisor for multiple SAP HCM and SAP SuccessFactors projects. • Senior SAP HCM Consultant [SAP SuccessFactors Employee Central Enhancement for POS Malaysia]
Highlight ⭐️:
HCM Consultant
IT Human Capital Expert Implementer
Holds 11 HC & SAP Certifications

Our Expertise.
Imam Prakoso
Imam Prakoso is a Senior SAP HCM Consultant with over 12 years of IT experience, including more than 10 years in SAP implementation projects.
Experience • SAP SF Consultant [XL Axiata, Indonesia SAP SuccessFactors (Sf) Employee Central Payroll Indonesia Implementation Project] • SAP HCM Senior Consultant – Support for Existing SAP HCM System – PT Krakatau Information Technology (Contractor) • SAP Certified Application Associate - SAP SuccessFactors for Employee Central Payroll 2022
Highlight ⭐️:
HCM Consultant
SAP SF Consultant
IT Human Capital Expert

Our Expertise.
Imam Prakoso
Imam Prakoso is a Senior SAP HCM Consultant with over 12 years of IT experience, including more than 10 years in SAP implementation projects.
Experience • SAP SF Consultant [XL Axiata, Indonesia SAP SuccessFactors (Sf) Employee Central Payroll Indonesia Implementation Project] • SAP HCM Senior Consultant – Support for Existing SAP HCM System – PT Krakatau Information Technology (Contractor) • SAP Certified Application Associate - SAP SuccessFactors for Employee Central Payroll 2022
Highlight ⭐️:
HCM Consultant
SAP SF Consultant
IT Human Capital Expert

Our Expertise.
Imam Prakoso
Imam Prakoso is a Senior SAP HCM Consultant with over 12 years of IT experience, including more than 10 years in SAP implementation projects.
Experience • SAP SF Consultant [XL Axiata, Indonesia SAP SuccessFactors (Sf) Employee Central Payroll Indonesia Implementation Project] • SAP HCM Senior Consultant – Support for Existing SAP HCM System – PT Krakatau Information Technology (Contractor) • SAP Certified Application Associate - SAP SuccessFactors for Employee Central Payroll 2022
Highlight ⭐️:
HCM Consultant
SAP SF Consultant
IT Human Capital Expert
Join Now,
Be a Part of the Beginning of Haer.
We are constantly and will always be building the best solutions for HR management — and you can be a pioneering part of it.
Gain early access, enjoy exclusive features, special offers, and be the first to experience Haer before its public release.
Join Now,
Be a Part of the Beginning of Haer.
We are constantly and will always be building the best solutions for HR management — and you can be a pioneering part of it.
Gain early access, enjoy exclusive features, special offers, and be the first to experience Haer before its public release.
Join Now,
Be a Part of the Beginning of Haer.
We are constantly and will always be building the best solutions for HR management — and you can be a pioneering part of it.
Gain early access, enjoy exclusive features, special offers, and be the first to experience Haer before its public release.
Are you a business owner, HR professional, or tech enthusiast?
We need your insights to help shape Haer into the best solution. Assist us in transforming Haer into a relevant product. Share ideas, insights, or become our partner in building this ecosystem.
Are you a business owner, HR professional, or tech enthusiast?
We need your insights to help shape Haer into the best solution. Assist us in transforming Haer into a relevant product. Share ideas, insights, or become our partner in building this ecosystem.
Are you a business owner, HR professional, or tech enthusiast?
We need your insights to help shape Haer into the best solution. Assist us in transforming Haer into a relevant product. Share ideas, insights, or become our partner in building this ecosystem.
an End-to-End HR Solutions
Office 8, Level 18-A, Jl. Jend Sudirman Kav. 52-53, Sudirman Central Business District (SCBD), South Jakarta 12190
0812 8403 8431
www.msa-consulting.co.id
www.haer.co.id
Available On:
Website
Immediately
App Store
Immediately
Play Store
Immediately
an End-to-End HR Solutions
Office 8, Level 18-A, Jl. Jend Sudirman Kav. 52-53, Sudirman Central Business District (SCBD), South Jakarta 12190
0812 8403 8431
www.msa-consulting.co.id
www.haer.co.id
Available On:
Website
Immediately
App Store
Immediately
Play Store
Immediately
an End-to-End HR Solutions
Office 8, Level 18-A, Jl. Jend Sudirman Kav. 52-53, Sudirman Central Business District (SCBD), South Jakarta 12190
0812 8403 8431
www.msa-consulting.co.id
www.haer.co.id
Available On:
Website
Immediately
App Store
Immediately
Play Store
Immediately
© 2025 Haer.
© 2025 Haer.
© 2025 Haer.